Business Glossary
Key business terms and definitions
A
Algorithm
In social media, an algorithm is a system that determines which content appears in users feeds and in what order. Social media algorithms analyze user behaviour including likes, comments, shares and watch time to predict and display content that will keep users engaged. Understanding the algorithm is crucial for businesses trying to maximize their organic reach and engagement on platforms like Instagram, TikTok, Facebook, and LinkedIn.
B
B2B (Business-to-Business)
Commerce transactions between businesses rather than between a business and individual consumers.
C
Conversion Rate
The percentage of potential customers who take a desired action, such as making a purchase or signing up for a service.